Advanced Google Analytics Masterclass

Google Analytics Advanced Class Objectives

Upon completion of this training, participants will gain comprehensive skills in utilizing Google Tag Manager for advanced tracking implementation on their websites. They will also learn to harness Google Analytics to create and analyze customer segments, examine cohort behavior, and generate automated, visually engaging reports using Data Studio.

Google Analytics Advanced Class Description

This advanced Google Analytics course delves beyond basic functionalities to explore the inner workings of the platform. It emphasizes the correct structuring of Google Analytics accounts to maximize the collection of valuable data.

Expected Learning Outcomes

Detailed, step-by-step guidance on initiating and implementing Google Analytics.
Clear instructions on prerequisites for starting with Google Analytics.
Methods for interpreting data derived from Google Analytics.
Essential reports within Google Analytics and their significance.
Strategies for transforming raw data into actionable insights.

Google Analytics Training Methodology/Approach

Our training program employs a blend of technical expertise and subject matter proficiency to ensure each participant receives tailored and relevant course material. Throughout the workshop, we utilize customized case studies and business simulations to enhance practical understanding. The course heavily integrates internet resources for real-time examples and updates.

Workshop Duration: 2 Days Google Analytics Advanced Class Course Modules

Creating a Measurement Plan

Module 1: Understanding the Importance of Planning
Module 2: Developing a Business-Centric Measurement Plan

Participants will grasp the significance of meticulous planning in any analytics project, including the typical processes and key stakeholders involved.

Collecting Actionable Data

Module 3: Google Analytics Demo Account Overview
Module 4: Building Customer Segments
Module 5: Utilizing the Campaign URL Builder

Learn how to effectively segment data based on customer profiles and accurately track traffic sources.

Analyzing Google Analytics Reports

Module 6: Setting Up Multiple Views
Module 7: Applying Filters to Views
Module 8: Establishing Goals

Gain insights into data cleaning for precise reporting while preserving original data accessibility.

Google Tag Manager

Module 9: Introduction to Google Tag Manager & Exercise Preparation
Module 10: Ensuring Proper Functionality of Tracking Codes
Module 11: Basics of Event Tracking
Module 12: Page View Tracking
Module 13: Video Tracking
Module 14: Form Tracking

Engage in practical exercises with Google Tag Manager on a sample website, understanding how to track various elements effectively.

Google Data Studio

Module 15: Introduction to Google Data Studio
Module 16: Configuring Widgets, Adding Filters, and Segments to Reports

Master the creation of comprehensive reports using Google Data Studio, from standard templates to custom designs. Learn to connect with diverse data sources including Google Sheets and other Google services.

This structured approach ensures participants gain practical skills and deep insights into advanced Google Analytics techniques, preparing them to apply these competencies in real-world scenarios effectively.

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