HRDclaim

Professional Certification In AI-Powered Digital Marketing

HRDcorp

What You Will Learn

This program thoroughly teaches individuals how to utilize artificial intelligence (AI) technologies to enhance digital marketing strategies. It encompasses various elements of digital marketing, such as analyzing customer behavior, managing campaigns, optimizing content, and making data-driven decisions, all augmented by the capabilities of AI.

The course includes topics such as AI-powered personalization, enabling participants to learn how to craft customized marketing messages for specific customer segments, leading to more effective and impactful campaigns.

By the end of the course, participants will have acquired practical skills in using AI tools, technologies, and algorithms to enhance their digital marketing strategies. They will possess a thorough understanding of how AI can be incorporated into various marketing processes to improve targeting, customer engagement, and overall campaign performance.

This Course is Designed For

  • Individuals interested in harnessing the power of artificial intelligence (AI), enhancing their skills, and adapting to the latest trends in digital marketing.
  • Professionals and aspiring marketers aiming to stay at the forefront of the rapidly evolving digital landscape.
  • Entrepreneurs and business owners seeking to equip themselves with the knowledge and skills needed to use AI-powered tools and platforms for effective digital marketing campaigns.
Brain storming

Introducing the AI-Powered Digital Marketing professional certification in Malaysia

This comprehensive Professional Certification in AI-Powered Digital Marketing program is designed to provide you with the essential skills and knowledge required to excel in the rapidly evolving digital marketing landscape, powered by artificial intelligence (AI).

In today’s digital environment, AI has become a game-changer, transforming the way businesses connect with their target audience, analyze data, and optimize marketing strategies. This course offers a unique opportunity to harness AI’s potential and leverage its capabilities to drive effective marketing campaigns and achieve outstanding results.

This certification program provides a deep dive into the world of digital marketing. You’ll explore essential concepts and strategies like search engine optimization (SEO), social media marketing, content marketing, email marketing, and beyond. But what truly elevates this course is its unwavering focus on integrating AI into these practices.

 

Uncover the Power of AI for Marketing Success

Gain a deep understanding of AI technologies like machine learning, natural language processing, and predictive analytics. Learn how to leverage them for valuable insights, automate repetitive tasks, personalize customer experiences, and optimize your marketing efforts. By mastering AI, you’ll be a frontrunner in the industry, ready to navigate the evolving digital landscape.

This practical, hands-on course is led by industry experts in AI and digital marketing. Through engaging lectures, real-world case studies, interactive exercises, and projects, you’ll develop the skills to craft data-driven marketing strategies, interpret AI-powered analytics, and launch effective campaigns that deliver real business results.

Build Job Ready Skills

Hands-On Project

Generate More Leads For Your Business

Expand Your Market Coverage

Trained By Industry Experts

What Is Covered In This AI-Powered Digital Marketing Certification Programme

Introduction To Digital Marketing

  • Setting Your Business Goals & Content
    Creator Goals
  • Understanding Your Customer’s Persona
  • Using AI To Craft Strategies To Overcome Audience Psychological Barriers
  • B2C & B2B Sales Funnel
  • Business Models & Online Digital Asset Building Strategies

Setting Up Your Website

  • Website Audience Analysis
  • Understanding Domain & Hosting
  • Building Your Professional Website

Search Engine Optimisation

  • How To Identify Keywords That Has Searches
  • Competitor Analysis
  • Sculpting Your Website Structure Effectively
  • Topic Research Tools With AI Insights
  • SEO Checklist (On Page & Off Page
    Optimization)

Youtube Seo

  • Video Ranking Criteria And Triggers
  • Hands On Ranking A Video

Content Creation

  • Taking Good Pictures With An AI Assistant
  • Image Creation And Manipulation With Canva
  • Using AI To Design A Storyboard For Your
    Video
  • Recycling / Reposting Content (Throwbacks)
  • Cross Posting Content To Different Platforms Do And Don’ts

Facebook Paid Advertising

  • Meta Ecosystem Overview
  • Community Building Tools
  • Programmatic Advertising With Facebook
  • Seek and Lock On To Your Ideal Target
    Audience with AI
  • Crafting Your Ad Copy With AI And Human Emotions
  • Paid Ads Health Checklist

Paid Google Advertising

  • Programmatic Advertising With Google Ads
  •  Choosing A Sales Funnel (Hook, Landing
    Pages & Follow Up)
  • Setting Aside A Working Budget With An
    AI Advisor
  • Optimizing Your Budget For The Best Results
  • Crafting The Copywriting Of Your Ads With The Help Of AI
  • Optimization Of Your Ads By Responsive
    Matching (Auto And Manual)
  • Paid Ads Health Checklist

Google Analytics

  • Data Driven Decision Making Process
  • Google Analytics Implementation On Your
    Website
  •  Google Analytics Implementation Other
    Content Platforms
  • Exploring Your Audience Behavior With
    Analytics Intelligence (AI)

Social Media Marketing

  • AI Assisted Hashtag Research
  • Organic And Paid Growth Strategies Case
    Study
  • Platforms For Sourcing Influencers
  • Affiliate Marketing (TikTok)
  • Optimizing And Reusing Your Video With AI Automated Editing
 

Email Marketing

  • Email Types – Promotion, Transaction Or
    Information
  • Planning Your Email “Drip”
  • Optimizing Open And Click Rate Of Emails
  • Crafting AI Boosted Email Subject Lines

Messenger/Whatsapp/Telegram Marketing

  • Automating Replies With Conversational AI
  • Managing A Community Group
  • Personal & Business Ethics In Joining And
    Managing Groups
  • SPAM Detection By The Platforms, And How To Avoid It

Upon successful completion of the course, you will not only gain a valuable certification but also the confidence and expertise to excel in the fast-paced and competitive field of digital marketing.

Register