Marketing Sustainable Products Sustainably
Course Overview
As the global business landscape evolves, sustainability has emerged as a critical priority for companies seeking to not only meet compliance requirements but also to foster a growth mindset and corporate ESG capacity.
This course is designed to equip you with the knowledge and practical skills necessary to navigate and excel in this new paradigm. Climate change and global warming are not just environmental issues; they are also significant business disruptors. Companies are increasingly being held accountable for their environmental footprint and are expected to contribute positively to the planet’s well-being. This course will provide you with a deep understanding of how these global challenges impact businesses and how you can leverage sustainability to create value for your organization. Throughout this course, we will explore the Sustainable Development Goals (SDGs), ESG and the Inner Development Goals (IDGs), and how these frameworks can guide your efforts in marketing sustainable products. You will learn about the carbon lifecycle of products and gain insights into specific strategies for promoting products in a sustainable manner.
Course Objectives
Equip participants with the knowledge and skills to market sustainable products effectively, aligning with Sustainable Development Goals (SDGs) and integrating innovative solutions like the Inner Development Goals (IDGs). Participants will understand the impact of climate change on business, the carbon perspective approach, and specific strategies to promote sustainable products.
Course Outputs
- Enhanced Understanding: Participants will gain a comprehensive understanding of SDGs, ESGs, climate change, and their impact on business.
- Practical Skills: Knowledge of IDGs and how they can accelerate SDG & ESG initiatives.
- Carbon Perspective: Insight into the lifecycle carbon impact of products and how to market products sustainably.
- Strategic Application: Ability to map and align sustainable products with SDGs, ESG and IDGs, specifically focusing on your sustainable products.
- Action Plan: To be able to develop strategies to market sustainable products, meeting specific regulatory and sustainability requirements.
Course Outline
Day 1: Understanding SDGs, Climate Change & Global Warming Impacts on Business
Session 1: Global Warming, Climate Change & SDG Overview
- Overview of global warming and climate change.
- Introduction to Sustainable Development Goals (SDGs).
- Q&A session.
Session 2: Introduction to ESG & Inner Development Goals (IDGs)
- Introduction to Environment, Social & Governance (ESG)
- Overview of IDGs.
- Q&A session
Session 3: The 5 Dimensions of IDGs Explained
- Detailed explanation of the 5 dimensions of IDGs.
- Q&A session.
Session 4: 23 IDG Skills Explained
- Detailed explanation of the 23 skills associated with IDGs.
- Q&A session.
Session 5: Workshop Briefing – Outcomes & Aspirations
Briefing on the workshop activities, expected outcomes, and aspirations
Session 6: SDG Initiatives with IDG Overlay Strategies
Practical workshop on developing SDG initiatives with IDG strategies
Day 2: The Carbon Perspective Approach to Marketing a Sustainable Product
Session 7: Lifecycle Carbon of Products
- Explanation of the lifecycle carbon impact of products.
- Q&A session.
Session 8: How IDGs Can Accelerate SDG & ESG Initiatives
- Discussion on the role of IDGs in accelerating SDG & ESG initiatives.
- Q&A session.
Session 9: Products’ Positive Carbon Impacts Perspectives
- Discussion on the positive carbon impacts applicable to the client’s specific products.
- Q&A session.
Session 10: Product & Process, SDG & IDG Mapping & Alignment
- Mapping and aligning client’s products and processes with SDGs and IDGs.
- Q&A session.
Session 11: Global Sustainability Alignment to Malaysia Operations
- Discussion on aligning client’s specific products and industry’s global sustainability initiatives with their Malaysia operations.
- Q&A session.
Session 12: Call to Action: Marketing Sustainable Products Aligned to PLCs’ Bursa Requirements
- Developing a marketing plan for sustainable client’s specific products in line with Bursa Malaysia requirements.
- Q&A session.
Learning Approach
This course employs a blended learning approach, combining interactive lectures, Q&A sessions, hands-on workshops, and real-world case studies. Our goal is to ensure participants not only understand theoretical concepts but also develop practical skills they can immediately apply in their roles.
Interactive Lectures
- Expert-led Sessions: Lectures will be conducted by industry experts and sustainability practitioners, providing in-depth knowledge and insights into each topic.
- Engaging Content: Use of multimedia presentations, real-world examples, and storytelling to make complex concepts more relatable and easier to understand.
Q&A Sessions
- Interactive Discussions: Each lecture will be followed by a Q&A session, allowing participants to clarify doubts and engage in discussions.
- Peer Learning: Participants are encouraged to share their experiences and insights, fostering a collaborative learning environment.
Hands-on Workshops
- Practical Application: Workshops are designed to provide hands-on experience in developing and implementing sustainable marketing strategies.
- Group Activities: Participants will work in groups to solve problems, develop strategies, and present their findings, promoting teamwork and collaboration.
- Facilitated Learning: Instructors will facilitate workshops, providing guidance, feedback, and support to ensure effective learning outcomes.
Reflective Learning
- Individual Reflection: Participants will be encouraged to reflect on their learning experiences, identify key takeaways, and consider how they can apply these insights in their roles.
- Feedback Mechanisms: Regular feedback sessions will be conducted to assess learning progress, address challenges, and ensure continuous improvement.
By adopting this comprehensive and interactive delivery methodology, we aim to create an engaging and effective learning experience that empowers participants to become leaders in marketing sustainable products.
Duration: 2 Days
Payment: Fully HRDc Claimable
