HRDclaim

Seo Training Malaysia

HRDcorp

SEO Training Workshop Objectives

The ultimate aim of this workshop is to enhance your site’s usability, attracting the right audience from search engines. Clearly defining your site’s purpose is crucial to ensure it meets that goal. If you have been experiencing difficulties with web traffic recently, it may be because you haven’t fully leveraged SEO to its fullest potential.

SEO Training Workshop Description

This workshop is entirely hands-on and tailored to you and your classmates. You’ll experience demonstrations of real-life scenarios, hands-on practice with your specific issues, and daily self-evaluations to ensure comprehension. Upon completing the course, you will receive official certification from our program and leave with a solid understanding of how to effectively connect with your customers through the Internet.

Targeted Participants

Beginners with basic knowledge of SEO

Intermediate internet marketers seeking to expand their skillset

Expert SEOs looking to refresh their knowledge in the field

Training Methodology/Approach

  • Utilization of technical and subject matter experts
  • Provision of relevant and concise course material tailored to each participant
  • Inclusion of customized case studies and business simulations
  • Extensive utilization of the internet throughout the course delivery
  • Facilitation of group discussions using whiteboards and flip charts
Brain storming

Workshop Duration : 2 Days SEO Training Course Modules

Overview of SEO and Its Importance

  • You will grasp the concept of SEO and its application in both business and everyday life.
  • You will gain an understanding of how to utilize SEO for your business.

Introduction to Ranking a Local Business Website

  • Strategies for ranking a local website
  • Understanding Google Maps
  • Understanding positive reviews and how to obtain them
  • You will learn how to rank local keywords on Google.

On-Page SEO versus Off-Page SEO

  • Learn the factors involved in ranking for SEO, including both on-site elements and external factors that influence Google page ranking.
  • Understand the key elements needed to achieve top rankings on Google Search Engine.

Google’s Webmaster Guidelines

  • The importance of adhering to Google Webmaster Guidelines.
  • You will understand the difference between what is acceptable by Google standards and what is not.

Keyword Ranking

  • Identify the factors for selecting the right keywords
  • Assess their ranking potential
  • Evaluate keyword profitability
  • Group keywords effectively
  • Use software to automate the process
  • Determine which keywords will be profitable

Website Design

  • Utilizing WordPress as a web design platform
  • Planning the settings in WordPress
  • Selecting the right plugins
  • Configuring on-page SEO factors
  • Be able to set up a website correctly to rank on Google

Content Marketing

  • Writing content that appeals to Google
  • Using software to streamline the process
  • Leveraging websites to identify trending content
  • Be able to write content that resonates with both Google and the public

Strategies Through External and Internal Linking

  • Setting up off-page factors for Google ranking
  • Understanding the impact of backlinks on Google
  • Recognizing the varying quality of backlinks
  • Be able to select the most effective backlinks for Google ranking

Social Media Marketing

  • Using social media to enhance Google ranking
  • Understanding the significance of social media in SEO
  • Setting up social media accounts to improve ranking
  • You will gain the ability to comprehend and utilize social media effectively for Google ranking

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